top of page

小黄

An Album Cover Redesign

August 2020

VERSION 1

VERSION 2

Design

CASE STUDY

Objective

This is an album cover redesign of Li Ronghao’s《小黄》, a promotional album and title track for a Beijing animal protection organization. As a passionate animal protection activist, I felt that the original album jacket lacked in delivering the heartfelt message of the track.

Process

In his song, Li calls upon people to provide a welcoming home for these dogs, so I based this design primarily off of the lyrics. I chose a script typeface to emulate handwriting and its authentic nature. The subtext "它只想回家“ is a concise yet poignant and powerful message that translates to “he/she just wants to go home.” The decision of a monochromatic color theme is also meant to tap into that message. The ultimate goal is to touch the viewer's heart and evoke their sympathy towards abandoned and neglected animals.

Case Study
bottom of page