小黄
An Album Cover Redesign
August 2020
VERSION 1
VERSION 2
CASE STUDY
Objective
This is an album cover redesign of Li Ronghao’s《小黄》, a promotional album and title track for a Beijing animal protection organization. As a passionate animal protection activist, I felt that the original album jacket lacked in delivering the heartfelt message of the track.
Process
In his song, Li calls upon people to provide a welcoming home for these dogs, so I based this design primarily off of the lyrics. I chose a script typeface to emulate handwriting and its authentic nature. The subtext "它只想回家“ is a concise yet poignant and powerful message that translates to “he/she just wants to go home.” The decision of a monochromatic color theme is also meant to tap into that message. The ultimate goal is to touch the viewer's heart and evoke their sympathy towards abandoned and neglected animals.