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UX/UI

Dynawin

Timeline

May - August 2020

Role

UX/UI Design Intern

From proposal deck to finished homepage design, this is a project 

that rethinks how Dynawin's website can better align with its brand image.

Design

HOMEPAGE MOCKUP

DynawinMockup.jpg

COMPLETE HOMEPAGE

新版首页.png
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Case Study

CASE STUDY

Task

Dynawin's outdated website was dull. It fell short in accurately capturing Dynawin's brand identity and lacked conventional UI/UX elements for an intuitive user experience.

Objective

Redesign the homepage to reflect Dynawin's sustainable, high-tech and innovative brand image.

Improve visual aesthetics and hierarchy and implement UI/UX elements that help users navigate the site.

Process

I identified UI/UX issues associated with the original homepage and suggested solutions to improve visual hierarchy and user flow, all of which are compiled in a proposal deck.

         I. UI/UX issues: lack of visual hierarchy; low resolution images; no buttons/conventional UX                                                  elements; design not relevant to innovation, technology nor green energy

         II. The solutions: visual contrast to highlight essential information; implement icons relevant to the                                            brand; rearrange page layout for intuitive user flow; increase test size for                                                    legibility; use white space for visual comfort

With these basic outlines in mind, I set to work on compiling a moodboard, sketching, wireframing and ultimately prototyping.

Results

Dynawin, as a Chinese-based company, invests more in We-Chat and Tik-Tok as its primary information and communication platforms. Consequently, their budget limited the changes that could be implemented into its website. Accepted changes include the enlargement of text for legibility and the addition of high quality images that showcase past projects to Dynawin's clients. You can visit the current website at www.dynawin.com.cn

The remote and temporary nature of my work posed other limitations to this project. Ideally, my hope is to conduct more rounds of usability testing to define overlooked UX issues and propose new iterations.

Proposal Deck

PROPOSAL DECK

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Click to View

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Brand Analysis
Brand Analysis

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Changes to UX
Changes to UX

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Before & After

BEFORE & AFTER

An in-depth comparison between the original and redesigned homepage.

前后对比解析.png
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