A social media series highlighting influential Asian American politicians
Dear Asian Americans
Timeline
September 2020 - January 2021
Role
Graphic Design Intern
A social media series that highlights influential Asian Americans in politics for 20 days leading up to U.S. Election Day 2020. Created for Dear Asian Americans, a podcast that celebrates and supports the Asian American community through storytelling.
See the series on the Dear Asian Americans official Instagram
CASE STUDY
Case Study
Task
Procure a list of 20 influential Asian American politicians and design graphics to recognize each politician and celebrate their accomplishments in the days leading up to the 2020 election.
Objective
Create content to empower the Asian American community and encourage those eligible to cast their votes. Graphics should be attention-grabbing and easily shareable for those outside the Dear Asian American community.
Process
With the use of Later.com, a social media post scheduling platform, I took advantage of Dear Asian American's audience demographics and their online activity patterns to generate the most engagement possible.
I researched and procured a list of Asian American politicians diverse in all ways (ethnic backgrounds, time in office, impact etc.) in hopes of inspiring and appealing to the ethnically diverse group of Asian American audience. Hashtags related to voting and the Asian American identity were utilized to attract new followers and generate further engagement.
Results
This series fostered enthusiastic comments and interactions from the Asian American community and beyond, with the highest post reaching over 2000 likes, contributing to the 15% growth in Instagram followers within the four months that I oversaw the social media account.
Results
Posts of well-known politicians successfully fostered enthusiastic comments from Asian American viewers, while those of lesser-known politicians paled in comparison. It was nevertheless important to spread the word about Asian Americans' accomplishments in the political sphere. Successful posts also saw reposts and retweets from Dear Asian American's followers and non-followers. Each post averaged over 1,000 views on Instagram, the highest reaching over 2,000.
